important things to write ad killer

create a compelling, “must get more information” headline first
stay away from using CAPS or BOLD CAPS
write your copy in an enticing fashion
write your copy so each point flows smoothly to the next
save all the good sales letters you come across and thow away those that scream hype.
Once you have sales, request testimonial. place them into your copy
this is extremely important. Your copy must be free of errors
writing effective copy doesn’t happen the first time you attempt to write it
keep your sentences and paragraphs as short as possible
never get caught up writing about the features of your offer
when you’re writing, include the words “you” and “your” as often as you can
always give your contact information
add free bonuses
remove skepticism
establish a control